Crowd fills Sanford Stadium at sunset for a University of Georgia Bulldogs football game.

Georgia Field Sponsorship Proposal 

Project 25

Executive Summary

This proposal evaluates a high-profile field logo sponsorship opportunity with Georgia Athletics. The goal is to assess its alignment with our business strategy, outline what would be required to deliver real ROI, and present options for consideration.

Georgia Bulldogs mascot standing on football field with cheerleaders and large crowd in stadium

Strategic Fit

This sponsorship could support several business objectives:

- Revenue growth through major enterprise client acquisition
- Expanded market awareness across the Southeast
- Enhanced credibility among state and federal stakeholders
- Recruitment support for blue-collar workforce

Defining Success

Defining Success

Suggested business outcomes:

- Land 1-3 major enterprise deals as a result of the visibility
- Generate new qualified OEM or government leads
- Improve regional perception and brand awareness
- Support recruitment efforts in Middle Georgia

Neyland Stadium logo overlay at an empty football stadium, preserved by Pilot sponsorship.

Sample Campaign

Built in Georgia : Made for America

Why It Works:

  • "Built in Georgia" = Proud of our roots, our people, and our facilities
  • "Made for America" = Committed to national-scale manufacturing excellence

Why It Matters:

  • For prospects: Establishes trust and national relevance
  • For agencies & government: Reinforces local sourcing with federal impact
  • For talent: Adds purpose and pride to the work we do
  • For brand: Tells a bigger story — one of growth, contribution, and capability

"Tennessee Athletics, Pilot Partner to Preserve Neyland Stadium's Name & Legacy" Video:

Scoreboard at Sanford Stadium showing Georgia Bulldogs game stats with a Coca-Cola ad and fans in stands

Activations

Video Storytelling Series

  • Hero Video: Why PRINCE (or Unified Legacy Group) chose to sponsor Georgia Football
    (Blend company history, Georgia roots, national clients, and growth story)
  • Shorts & Cutdowns: Tailored versions for social, ads, and recruiting
  • Employee Spotlights: "Made in Georgia, Built by" — featuring welders, machinists, team leads

Executive & Enterprise Prospect Activation

  • VIP Game Day Hosting: Personally invite select enterprise prospects to home games
  • Custom Field-Branded Invite Kits: "Come See What's Built in Georgia, Made for America"
  • Field Visibility Pitch Decks: Branded decks used by your sales team in outreach efforts

Digital Campaigns + Lead Capture

  • Landing Page: Dedicated campaign microsite with messaging, case studies, and contact CTA
  • LinkedIn Ads: Target aerospace, defense, OEMs, and public agencies
  • Retargeting Ads: Reinforce awareness to website visitors and page clickers

PR & Brand Awareness

  • Launch PR campaign: "PRINCE Sponsors Georgia Football to Showcase Industrial Leadership"
  • Use messaging in trade publications, Georgia economic development circles, and social channels
  • Co-brand messaging with Georgia Athletics (if rights are granted)

Workforce & Recruiting Integration

  • Campaign posters and signage at facilities:
    "You're Not Just Building Parts — You're Building America."
  • Use social video and photo stories to attract skilled labor
  • Create referral kits tied to field sponsorship visibility

Customer, Partner & Internal Engagement

  • "Built in Georgia" swag kits for top customers and prospects
  • Internal campaign launch with employees — make them feel proud and part of something big

Execution Matters

A logo alone is not a strategy. Without activation, this becomes an expensive billboard. 

Real value comes from leveraging the exposure with:
- Strategic content and social media
- Sales enablement and follow-up
- Thought leadership and recruiting campaigns

Which Brand?

Brand

Best For

Not Ideal If

Summary

Prince Service & Mfg.

Manufacturing credibility, B2B visibility

Future brand transition planned soon

Strongest near-term ROI

Unified Legacy Group

Launching the holding brand identity

No awareness or digital presence yet

Viable for long-term reputation

Unified Defense

Government, aerospace, defense outreach

Broader audience needs

Too narrow for this investment

Truss Us

Infrastructure and modular building focus

Not large enough brand

Not recommended

Tiered Sponsorship Options 

Option Name

Description

Est. Investment

Strategic Value

Expensive Billboard

Field logo only

$1.5M

Passive visibility, no lead generation

Credibility Builder

Logo + landing page + content + targeting

$1.75-2.1M

Converts visibility into influence and engagement

Georgia Giant

Two logos + full campaign activation

~$3.0-3.4M

Flagship campaign; strong enterprise positioning

Activation Budget Breakdown

Component

Est. Cost

Notes

Landing page + campaign tracking

$15K-25K

Dedicated page with lead capture

Video and content production

$50K-100K

Campaign storytelling assets

Paid digital media (LinkedIn, YouTube)

$25K-75K

Targeted awareness + engagement

Campaign strategy + freelance/agency support

$35K-75K

Execution + content

Hospitality + client event support

$25K-50K

Hosting major prospects or partners