
Georgia Field Sponsorship Proposal
Project 25
Executive Summary
This proposal evaluates a high-profile field logo sponsorship opportunity with Georgia Athletics. The goal is to assess its alignment with our business strategy, outline what would be required to deliver real ROI, and present options for consideration.

Strategic Fit
This sponsorship could support several business objectives:
- Revenue growth through major enterprise client acquisition
- Expanded market awareness across the Southeast
- Enhanced credibility among state and federal stakeholders
- Recruitment support for blue-collar workforce

Defining Success
Suggested business outcomes:
- Land 1-3 major enterprise deals as a result of the visibility
- Generate new qualified OEM or government leads
- Improve regional perception and brand awareness
- Support recruitment efforts in Middle Georgia

Sample Campaign
Built in Georgia : Made for America
Why It Works:
- "Built in Georgia" =
Proud of our roots, our people, and our facilities
- "Made for America" =
Committed to national-scale manufacturing excellence
Why It Matters:
- For prospects:
Establishes trust and national relevance
- For agencies &
government: Reinforces local sourcing with federal impact
- For talent: Adds
purpose and pride to the work we do
- For brand: Tells
a bigger story — one of growth, contribution, and capability
"Tennessee Athletics, Pilot Partner to Preserve Neyland Stadium's Name & Legacy" Video:

Activations
Video Storytelling Series
- Hero Video: Why
PRINCE (or Unified Legacy Group) chose to sponsor Georgia Football
(Blend company history, Georgia roots, national clients, and growth story) - Shorts & Cutdowns:
Tailored versions for social, ads, and recruiting
- Employee Spotlights: "Made in Georgia, Built by" — featuring welders, machinists, team leads
Executive & Enterprise
Prospect Activation
- VIP Game Day Hosting:
Personally invite select enterprise prospects to home games
- Custom Field-Branded Invite
Kits: "Come See What's Built in Georgia, Made for America"
- Field Visibility Pitch
Decks: Branded decks used by your sales team in outreach
efforts
Digital Campaigns + Lead Capture
- Landing Page:
Dedicated campaign microsite with messaging, case studies, and contact CTA
- LinkedIn Ads: Target
aerospace, defense, OEMs, and public agencies
- Retargeting Ads:
Reinforce awareness to website visitors and page clickers
PR & Brand Awareness
- Launch PR campaign: "PRINCE
Sponsors Georgia Football to Showcase Industrial Leadership"
- Use messaging in trade
publications, Georgia economic development circles, and social channels
- Co-brand messaging with Georgia
Athletics (if rights are granted)
Workforce & Recruiting
Integration
- Campaign posters and signage at
facilities:
"You're Not Just Building Parts — You're Building America." - Use social video and photo
stories to attract skilled labor
- Create referral kits tied to
field sponsorship visibility
Customer, Partner & Internal
Engagement
- "Built in Georgia" swag kits
for top customers and prospects
- Internal campaign launch with
employees — make them feel proud and part of something big
Mock-up Gallery
Execution Matters
A logo alone is not a strategy. Without activation, this becomes an expensive billboard.
Real value comes from leveraging the exposure with:
- Strategic content and social media
- Sales enablement and follow-up
- Thought leadership and recruiting campaigns
Which Brand?
Brand |
Best For |
Not Ideal If |
Summary |
Prince Service & Mfg. |
Manufacturing credibility, B2B visibility |
Future brand transition planned soon |
Strongest near-term ROI |
Unified Legacy Group |
Launching the holding brand identity |
No awareness or digital presence yet |
Viable for long-term reputation |
Unified Defense |
Government, aerospace, defense outreach |
Broader audience needs |
Too narrow for this investment |
Truss Us |
Infrastructure and modular building focus |
Not large enough brand |
Not recommended |
Tiered Sponsorship Options
Option Name |
Description |
Est. Investment |
Strategic Value |
Expensive Billboard |
Field logo only |
$1.5M |
Passive visibility, no lead generation |
Credibility Builder |
Logo + landing page + content + targeting |
$1.75-2.1M |
Converts visibility into influence and engagement |
Georgia Giant |
Two logos + full campaign activation |
~$3.0-3.4M |
Flagship campaign; strong enterprise positioning |
Activation Budget Breakdown
Component |
Est. Cost |
Notes |
Landing page + campaign tracking |
$15K-25K |
Dedicated page with lead capture |
Video and content production |
$50K-100K |
Campaign storytelling assets |
Paid digital media (LinkedIn, YouTube) |
$25K-75K |
Targeted awareness + engagement |
Campaign strategy + freelance/agency support |
$35K-75K |
Execution + content |
Hospitality + client event support |
$25K-50K |
Hosting major prospects or partners |